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Workshop Program

Employer Branding
Champions

Build internal champions who understand how identity, culture, and storytelling connect to your employer brand.

🗓 2 Days 👥 HR, Marketing & Cross-Functional 🎯 Interactive Workshop
Opening Insight

Employer brands are no longer built by HR or marketing alone

Employer brands are shaped daily by employees sharing experiences and stories about their workplace.

The most credible employer brand signals do not come from campaigns — they come from the people inside the organization.

Organizations with strong employee advocacy programs see higher employer brand visibility and engagement online.

— LinkedIn Talent Solutions Research
What Participants Will Learn

From passive employees to active brand champions

This program develops internal champions who understand how identity, culture, and storytelling connect to the employer brand — and how they personally contribute to it.

Understanding what employer branding actually means from the inside

How identity, culture, and storytelling connect to form a cohesive brand

The role every employee plays in shaping the employer brand daily

How to become an authentic internal advocate without feeling scripted

Practical ways to activate the employer brand from within

Key Modules

How the program works

01

Understanding Employer Branding Fundamentals

02

Connecting Identity, Culture, and Storytelling

03

The Role of Employees in Employer Branding

04

Building Internal Advocacy

05

Practical Employer Brand Activation

Who Should Attend

Built for teams who shape the brand from within

HR Teams

HR professionals and talent teams leading culture and people experience

Marketing & Comms

Brand and communications teams responsible for external employer narrative

Cross-Functional Teams

Any employee whose voice and experience shapes how the organization is perceived

Business Impact

What organizations typically experience

01

Stronger internal alignment around culture and shared values

02

Increased employee advocacy and organic brand storytelling

03

Higher employer brand visibility across digital and social channels

04

More authentic employer brand content that resonates with talent

What Changes After This

From passive employees to active brand builders

Before the program
  • Employees unsure how they connect to the brand
  • Advocacy feels forced or scripted
  • Brand storytelling owned by one team only
  • Disconnect between culture and external messaging
→
After the program
  • Employees understand their role in the brand
  • Advocacy feels natural and authentic
  • Brand storytelling distributed across the organization
  • Culture and messaging aligned from the inside out
Workshop Program
Employer Branding Champions
2 DaysFull 2 day immersive workshop
HR, Marketing & Cross-FunctionalBuilt for mixed teams
Public + In-CompanyBoth formats available
Interactive WorkshopHands-on, applied learning

Ready to build your employer brand
from the inside out?

Register your team for the Public Program or bring it in-house.

Enroll Now Download Brochure