Workshop Program
Understand what actually drives employer brand — beyond hiring campaigns and LinkedIn posts.
The EMBARC framework to understand employer branding end-to-end
Ability to assess where your organization stands today
Clarity on what strong employer brands do differently
Confidence to initiate employer branding conversations internally
They run hiring campaigns. They post on LinkedIn. They invest in career pages. But despite all this activity, the results do not add up.
Fragmented employer branding efforts across HR and Marketing
Over-reliance on content instead of actual employee experience
Lack of clarity on EVP, culture, and messaging
No structured approach to employer brand building
Inability to connect employer branding with business outcomes
A clear framework (EMBARC) to understand employer branding end-to-end
Ability to assess where your organization stands today
Clarity on what strong employer brands do differently
A structured way to prioritize where to start
The confidence to initiate employer branding conversations internally
Shared understanding across HR, Marketing, and Leadership
High-level diagnostic of current employer brand maturity
Identification of key gaps across identity, culture, and storytelling
Alignment on priority areas to address
Clear direction on next steps — EVP, culture, storytelling, or strategy
CHROs, HRDs & HR Managers driving people strategy
Recruiters & TA leads attracting the right candidates
Brand, content & comms teams owning the narrative
CEOs & functional heads connecting brand to outcomes
Join the Public Program or bring it in-house for your entire team.